Your effort.
Explore three design concepts before you commit to the website build.
The reader is looking for a book, and the person ordering the print is looking for production and pricing options. We design websites for publishers & print shops that organize the offer and lead to the right step. Start with 3 free design concepts - choose your direction before ordering your site.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. LEARNING ABOUT YOUR SERVICES.
I have been working in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. When planning the website, I use this experience: how a recipient finds a service, compares possibilities and proceeds to make a purchase or inquiry. Brands and numbers shown are for SEO/SEM projects.
We are talking about publications, printing services and the people you are targeting. Is the reader supposed to find a specific title, the author to learn the rules of collaboration, and the company to send the printing specification? We also determine the role of the current store and ordering system. These answers provide the content, pages and necessary functions.

6 EXAMPLES OF DIRECTIONS FOR PUBLISHING AND PRINTING HOUSES






YOUR INDUSTRY. YOUR CUSTOMERS.
The reader chooses a book, the publisher looks for a publisher, and the company orders a catalog or packaging. We plan websites for publishing houses and printing houses according to your business model. If you combine these services, we will organize the entries to both parts of the offer.
The catalog, series, authors and announcements help the reader find the right publication. The title card can link to your store or distributor. We will plan separate information and contact details for authors, bookstores and media.
We will show real products: books, catalogs, leaflets and labels. We will describe available formats, bindings and finishings according to your services. The client will check the feasibility and learn how to prepare data for quote.
When you run a publishing house and a printing house, the reader should not look for a book in the printing price list. We will divide the catalog of publications, printing services and collaboration with authors. A common identification will maintain brand consistency.
FROM FIRST IMPRESSION TO INQUIRY
For a publishing house, the path may look like this: catalog → book page → place of purchase. For printing houses: product → parameters and examples → request for a quote. We will select pages to suit your services, without expanding the menu with unnecessary items.
The book card may include cover, author, description, ISBN, format and available editions. Series and categories organize a larger catalog. We will arrange the search and filters according to the number of titles and the method of updating the data.
Separate pages for printing books, catalogs and packaging will explain ordering options. We will show you the formats, types of frames and available finishes. Photos of samples with descriptions of workmanship help you compare options.
File preparation instructions, templates and answers to frequently asked questions support the ordering party. The publishing house may need rules for sending proposals, press materials and information for bookstores.
The title card will indicate the place of purchase, and in the case of printing services - the route to the quote. We will select editorial, sales and production contacts for your organization. The existing store or customer panel will receive a clear entrance.
WHAT'S INCLUDED
We will agree on the structure, design, materials and functions needed by your company. The quote will explain what the offer page or catalog includes and what requires separate examination: store, calculator, file transfer or connection to the ordering system.
We will combine the logo, covers and product photos with a clear presentation of the offer. Three free concepts will allow you to compare catalog and service layouts before you decide on paid implementation.
The reader should conveniently view the book page, and the printing house customer should also find the parameters and contact details on the phone. We check the layout, menu, buttons, visible focus and keyboard operation.
We will plan descriptions of publications or products, menus and contact paths. The number of cards, data import and editorial assistance will be specified in the quote. Bibliographic data and production capabilities are approved by your company.
We organize addresses, titles, headers and links between the catalog and the offer. During the reconstruction, we will determine the necessary redirects. Permanent SEO, content development and campaigns are a separate scope.
The form may collect the print specification and the title card may lead to the purchase. We check calculator, store, file transfers and integrations before quoting, along with vendor restrictions and fees.
Before launch, we verify information, links and agreed paths. After acceptance, we provide the agreed accesses and discuss catalog editing, renewals and responsibility for further service.
CONTACT TAILORED TO THE WAY OF WORK
The reader wants to find a book and where to buy it. The person ordering the print needs a quote for its parameters. We'll break down these steps and show you what happens next. We will select automation only for a proven service process.
When publishing, we will plan a button leading to an active store or distributor. Your own store, pre-sales and sales of digital files require separate scope: payment, delivery, order processing and access rules.
The agreed form may ask about the product, format, number of pages, circulation, paper, binding and expected deadline. We will select the fields to suit your quote. The customer can also describe the need even if he does not know all the parameters yet.
The manual will explain when and how to transfer production materials. Transferring large files, their storage and automatic verification require separate arrangements. On the website you can also indicate the system you use.
A calculator makes sense if you have pricing rules and specific product variants. Connection to Web-to-Print or a production system requires checking documentation and access to integration. It is not the default addition to the site.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
The cover and a short description help to interest the reader. A photo of the binding and specifications help you order a print. We will organize the materials so that the recipient knows what you offer and what the next step is. The scope of data editing and import is determined in the quote.
Collect a list of titles, authors, series and editions. Covers, descriptions, bibliographic data and addresses of places of purchase will be useful. We will establish a common card layout so that new items can be added without rebuilding the entire catalog.
Prepare a list of products and available variants, photos of samples and manufacturing-approved instructions. Descriptions of formats, papers and bindings are intended to reflect the company's actual capabilities, also for non-standard orders.
We will select the logo, product photographs, covers and fragments of publications from materials intended for use on the website. We will show real references and examples of work with reliable descriptions; We will not attribute someone else's projects to the company.
Premieres, reprints and changes to the offer require updating. We will determine who adds titles, corrects purchase links, and approves printing instructions. We will plan news or a newsletter if you have a purpose and people to run it.
SEE THE DESIGNS. THEN DECIDE.
See three look and layout concepts for your publishing house or print shop. You will compare the presentation of publications, products and the path to purchase or inquiry. This stage is free of charge, without a contract or advance payment.
A description of the company, recipients and the most important part of the offer is enough. You can indicate the current page and several publications or products. You don't need a detailed brief. The suggestions will help you choose a direction before ordering the construction of your website.
Free designs are concepts of appearance and layout. Creating a working website and publishing it is the next, paid stage - after accepting the scope and price.
WEBSITE - PRICE AND SCOPE
The cost is influenced by the number of pages and tabs, materials, editing method and functions. A catalog with links to purchase has a different scope than a store or print ordering system. After the conversation, you will receive a custom quote. The scenarios below help you determine what you need.
For a company with a narrow offer that wants to present its activities and facilitate contact. The most important information can be found on one page.
For a publishing house with many titles or a printing house with several product groups. Separate tabs and pages organize the offer and its updates.
For a company planning its own sales or order automation. We will select the functions after determining the process, data and capabilities of the tools used.
We price construction and maintenance separately. The scope will define pages, tabs, imports, texts, functions, deadline and corrections. We will discuss the domain, hosting, licenses, subscriptions and possible transaction fees separately. We agree on care, new content and promotion as further scope. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
We start with the purpose of the site, the materials and the current method of use. The schedule depends on the size of the catalog, features and time for approval. We confirm the price and terms of paid website development before starting this stage.
We discuss publications, print products, recipients and the ordering route. We check the current catalog, addresses and systems. We define pages, necessary data and materials for the project.
You get three free directions for appearance and layout. You compare the way the offer is presented and provide comments. You decide whether you want to order the website build.
We confirm the scope, price, deadline and amendments. We develop the selected project, introduce content and agreed functions. You approve catalog data, offer and instructions for customers.
We verify mobile views, links and agreed paths. After approval, we launch the website and provide the agreed access credentials. We discuss additions, renewals and continued support.
VISIBILITY, MAINTENANCE AND NEXT STEPS
A new series, reprint or another printing product should have its place on the page. We will determine how to update and further develop it. Maintenance, promotion and expansion of functions are separate decisions, tailored to your needs.
Publication cards and product descriptions form the basis of information for search engines. We can discuss further SEO, guides and advertising separately. Just making a website doesn't guarantee rankings, sales or inquiries.
Before rebuilding, we will check the addresses of titles and products, materials and necessary redirects. We will determine how to transfer data and preserve the domain and email. We will include the existing store or panel in the change plan.
We will choose a method of adding titles, photos, prices and instructions to people operating the website. You can arrange self-editing or outsource changes. We will determine the scope of care, renewal costs and responsibility for data before the start.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz had a great understanding of the nature of my company. The website is light, elegant and shows what is most important.

DIRECT COLLABORATION
SEO and SEM experience in designing your website.
My name is Łukasz Zaborski. I have been working in SEO and SEM for over 17 years; I have worked with over 200 clients from Poland and Europe. Thanks to this, when designing the website, I also think about how the recipient finds the offer, compares services and decides to contact us.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell Me About Your BusinessYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
About directory, files, integrations and costs. Check how we prepare websites for publishing houses and printing houses at zaborski-pro.com.
Yes. You receive three initial design and layout proposals with no fee, deposit or contract. All you need is a description of the company, offer and expectations. The concepts do not oblige ongoing work. A working website and its launch is a later, paid stage after agreeing on the scope and price.
The quote is individual. It includes pages, number of tabs, design, texts, data import and functions. Catalog, store and print ordering system are different scopes. Before development, you will learn the cost of development and separate costs of maintenance, license and possible care.
We set the date after knowing the scope and availability of materials. A large catalog, import or integration requires work other than a simple company presentation. The schedule takes into account your verification of data and approval of the project. You will meet him before the paid stage.
To begin with, a description of the offer, recipient, logo and current website address are sufficient. For a publishing house, sample covers and title data will be useful, for a printing house - products, sample photos and approved instructions. We do not need entire manuscripts or production files for the first conversation.
No. Title cards can represent publications and link to an existing store or distributor. If you want to accept orders on your own website, we will arrange the shopping cart, payment, delivery, availability and sales support separately. Selling e-books also requires determining how the files will be delivered.
We recognize and evaluate such functions separately. The calculator needs your pricing rules and product variants. We determine file formats, sizes, storage locations and handling methods. Automatic file check before printing is an additional feature; the form itself does not provide it.
First, we will check the solution used, documentation and the scope of available integration. Linking to the panel, embedding the tool and exchanging data require different work. Before the quote, we will determine the capabilities, responsibilities of suppliers and licenses or subscriptions. We do not assume that every system allows for full connection.
If you want to add titles, covers and announcements, we will take into account the scope of editing when choosing a solution. We will establish a common card layout and necessary fields. For a larger catalog, we will discuss import and the source of current data. You can also order changes as part of separately agreed care.
The agreed scope can include page URLs, titles, headings, and internal links that help people find your services. Content reflects your actual coverage and credentials. We do not guarantee search rankings, new clients, or a particular outcome in any legal matter.
After checking the current website, we will determine the materials to be transferred, data import and redirection of old addresses. We will discuss the behavior of the domain and email, as well as the running store or panel. The scope of migration depends on access to data and the capabilities of the current solution.
There are the costs of the domain, hosting and possible licenses or subscriptions. The store and external tools may have their own fees, including transaction fees. We arrange care, new materials, integration and promotion separately. Recurring costs are discussed before implementation.
Let's talk about your company's new website.
Get 3 Free DesignsLET'S TALK
Please state whether you run a publishing house, a printing house, or combine both activities. Describe what the new website will facilitate. We will prepare three free concepts to help you choose your direction.
List your main publications or products, audience and current website. Specify whether you need a catalog, print inquiries or a connection to the store. All you need is a description of the offer - no manuscripts or production files.

Łukasz ZaborskiYou'll work directly with me.