YOUR LIVING ROOM—— —— ——
CARS. CHOICE. CONTACT.Get to know the car.
Arrange a ride.
Arrange a ride.
S↗
3 Designs. $0 to Start.
Explore three design concepts before you commit to the website build.
WEB DESIGNfor car dealerships
Put your inventory in the spotlight.
Connect shoppers with your sales team.
The customer wants to see the car, check its equipment and find out whether he can arrange a test drive. We design websites for car dealerships, which organize the offer and lead to contact regarding a specific car. Start with 3 free concepts - choose your direction before ordering.
No Contract to Get Started
No deposit or signed contract is needed to see your design concepts.
You're in Control
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. GETTING TO KNOW YOUR SALON.
First, I get to know your living room.
Then I plan the website.
I have been working in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. When planning the website, I use this experience to connect the presentation of the offer with how the recipient looks for a car and chooses a place to buy. Brands and numbers shown are for SEO/SEM projects.
We are talking about brands, new and used cars, individual and fleet customers. We determine where vehicle data comes from, who updates availability and who receives inquiries. We also check the importer's guidelines, if they apply to your showroom. From these arrangements, the structure, content and path to the conversation are created.
17+years in SEO & SEM
200+SEO & SEM clients
1:1direct collaboration
6 EXAMPLES OF DESTINATIONS FOR CAR DEALERSHIPS
Explore sample designs.
Compare the approaches.
YOUR INDUSTRY. YOUR CUSTOMERS.
Dealer websites.
Adapted to the way of selling.
A single brand showroom, a used car dealership and a dealership group need a different information system. We start the website design with your services, number of locations and customer service method. We will only include departments that you actually run.
New car dealerships
We will show models, versions and cars available immediately. We will separate the presentation of the manufacturer's range from specific items in the showroom. We will take into account the brand's materials and the importer's requirements based on the provided guidelines.
Used cars and second-hand cars
We will plan clear vehicle cards with photos, price, mileage and equipment. We will describe the origin and condition of the car according to your materials. The query may immediately indicate the item of interest to the customer.
Dealer groups and B2B sales
We will organize brands, salons and data of relevant advisors. The offer for companies or fleets may receive a separate page. For a larger catalog, we will determine the method of filtering by location and the source of current data.
FROM FIRST IMPRESSION TO INQUIRY
Website of a car dealership.
From the catalog to a specific car.
An example buyer journey: catalog → vehicle card → inquiry or test drive. A customer looking for service should go to a separate section. We will select pages based on what you sell and how your advisors work.
Catalog and cars available immediately
We will plan the division into new and used cars and useful filters: make, model, price, drive or year. For a small offer, a simple list may be enough. We will adjust the scope of the search engine to the number and quality of available data.
A specific vehicle card
Photos, parameters, equipment, price and availability status create one clear view. The inquiry button can provide the advisor with the car's ID. We will also establish a method for marking reserved and sold offers.
Salon financing and services
If you offer financing, car purchases or fleet services, we will prepare their descriptions and appropriate contact paths. A calculator or partner tool is an additional option. Financing conditions and examples are approved by the salon or supplier.
Showroom, team and contact
We will show the address, hours, directions and sales and service contacts. If there are several branches, each location can have its own page. The advisors' presentation helps you choose a person to talk to.
WHAT'S INCLUDED
Creation of websites for car dealerships.
Project, offer and contact details.
We will agree on the appearance, pages, vehicle presentation and the scope of editing. The quote will explain what we prepare, what materials you provide, and which features require additional research and costs.
Design tailored to the living room
We will combine the logo, car photos and the character of the brand with a clear offer. When dealing with an authorized salon, we will take into account the manufacturer's guidelines. Three free concepts will help you choose a direction before execution.
Convenience on the phone
The catalog, photos, parameters and contact information should be readable also on a small screen. We check the menu, buttons and keyboard operation. The customer should be able to go from the car he is interested in to the inquiry without looking for the number.
Structure and descriptions of the offer
We will organize cars, models, additional services and locations. The scope of text editing and the number of vehicle cards are part of the quote. Technical data, prices and declarations about the condition of cars are approved by your showroom.
Technical basics of SEO
We will plan addresses, titles, headings and links between the catalog and the offers. We will also discuss handling filters and archived cards. Permanent SEO, publications and advertising campaigns are a separate scope.
Inquiries and agreed integrations
We will select the form, telephone number and method of arranging a test drive. We estimate vehicle imports and connection to the CRM or showroom system after checking the supplier's documentation, access and fees.
Check and transfer
Before launch, we verify the views, data and agreed contact paths. After approval, we launch the website and provide the agreed access credentials. We discuss editing offers, renewals and responsibility for updates.
CONTACT TAILORED TO THE WAY OF WORK
From viewing the offer to visiting.
Query with vehicle context.
An availability inquiry, a test drive request and a service contact require different information. We will arrange paths so that the client knows who he is writing to and how the next step is determined. The date request form does not automatically mean a confirmed reservation.
Query for selected car
The vehicle card may transfer the model or offer number to the form. The advisor will receive contact information and a question about a specific copy. We will determine the minimum of fields needed for the answer, without an extensive purchase application.
Test drive request
The customer indicates the car, showroom and preferred date, and the team confirms availability. If you use a calendar, we will check whether it can be linked to the website. Automatic enrollment and notifications require separate arrangements.
Appropriate department and location
We will separate contacts for new cars, used cars, fleets and service, if you have such a division in your showroom. In the case of several branches, the query may indicate the location. We will agree on the method of transmitting the message with the person responsible for the service.
Offer data from a single source
Manual editing, data file and integration are different scopes. Before the quote, we will check the system, data format and the ability to update prices and statuses. Import from a DMS or advertising portal depends on access and provider policies.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
Content and photos that help you choose.
Specificity instead of a general promise.
The buyer compares items, not just terms of service quality. We help you organize information about cars, showrooms and additional services. Descriptions are created from your materials; We determine the scope of editing and introducing offers before implementation.
Car data and photos
Prepare sample offers: photos, parameters, equipment, price and status. We will establish a common card layout and mandatory fields. Descriptions of condition, history and warranty are based on information that the showroom can confirm.
Brand, showroom and advisors
The logo, photos of the interior and assembly, and manufacturer's materials that you can use will be useful. Real opinions and proven credentials can complement your presentation. We do not replace them with made-up references.
Answers before the visit
How to arrange a ride? Can I leave my car in the settlement? Who is responsible for the fleet? FAQs and service descriptions will explain your actual service experience. We publish the terms of financing and promotion after approval by the appropriate person.
Up-to-date prices and availability
We will determine who adds cars, changes prices and marks sales. During import, we will check the refresh rate and behavior in the event of data errors. Promotions and news make sense if the team has a plan to maintain them.
3 designs
on us.
on us.
SEE THE DESIGNS. THEN DECIDE.
3 ideas for your living room website.
Compare them free of charge.
See three concepts for the appearance and layout of a car dealership website. You will compare ways to show vehicles, brands and routes to an advisor. This stage is free of charge, without a contract or advance payment.
All you need is a description of the showroom, the type of cars sold and the purpose of the new website. Your current address and information about the bidding system used will be useful. You don't need a detailed brief to choose the direction of the project.
- No Design Fees
- No Contract Required
- No Obligation to Continue
Free designs are concepts of appearance and layout. Creating a working website and publishing it is the next, paid stage - after accepting the scope and price.
WEBSITE - PRICE AND SCOPE
How much does a car dealership website cost?
The directory and functions define the scope.
The price depends on the design, pages, catalog, the number of introduced offers and the method of updating them. Data integration may require more work than just presenting the cars. After the conversation, you will receive a custom quote; the scenarios below are not ready-made price packages.
STARTER
Showroom presentation
For a salon that wants to present its brand, sales range and advisors. The page may lead to an external directory already in use.
- Brand, showroom and sales offer
- Team, location and hours
- Contact to the appropriate advisor
EXPANDED SERVICES
Vehicle catalog page
For a showroom or a dealership that needs its own car cards, a search engine and inquiries about specific cars.
- Vehicle catalog and cards
- Agreed filters and editing method
- Query with car ID
GROWTH
Service with integrations
For a larger offer, multiple locations or a team working on shared data. The scope results from the recognition of systems.
- Data import according to possibilities
- Agreed CRM or calendar
- Brands and locations in one website
The website build and ongoing maintenance are priced separately. The quote will specify pages, content, functions, deadline and corrections. We will discuss domain, hosting, renewals and tool licenses separately. We define care, substantive updates, new pages and promotion as additional scope. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
Designing a website for a salon.
From conversation to launch.
First, we determine the purpose of the website and the materials needed. The schedule depends on the scope and time for your approval. We confirm the terms of paid website development before starting this stage.
I'm getting to know your living room
We discuss cars, clients, locations and how advisors work. We check the current website, manufacturer's materials and the source of offers. We determine the necessary pages and options that require recognition.
You get 3 concepts
We show three free directions for appearance and layout. You compare the presentation of the showroom, offers and contact information. You provide comments and decide whether to order paid performance.
We Agree on the Scope and Build
We confirm price, scope, deadline and amendments. We develop the selected project, implement the content and agreed functions. The showroom approves the car data, prices and terms of its offer.
We Review and Launch
We verify views, vehicle cards and query paths. After approval, we launch the website and provide the agreed access credentials. We discuss adding cars, maintenance and further service.
VISIBILITY, MAINTENANCE AND NEXT STEPS
The page is ready for the next steps.
Maintenance, content and promotion.
New cars, a change in promotion or a new branch require up-to-date information. We will plan how to maintain the catalog and space for the development of the offer. We determine additional content, integrations and promotion according to the needs of the salon.
SEO and offer campaigns
Clear pages of models, vehicles and locations form the basis for further promotion. We can discuss SEO or Google Ads separately. The performance of the website does not guarantee position, sales or number of inquiries.
Reconstruction and migration
We will check old addresses, directory data and necessary redirects. We will agree on the method of servicing the sold cars and switching the domain and hosting. We plan the behavior of email and integration after checking the configuration.
Editing and post-startup maintenance
We will determine the scope of adding cars, changing prices and publishing promotions. You can order individual shifts or arrange care. We will determine the costs of renewals, tools and responsibility for data before the start.
REVIEWS
The best part? Hearing from clients.
Feedback on the ideas, communication, and details that make a difference.
Łukasz had a great understanding of the nature of my company. The website is light, elegant and shows what is most important.
DIRECT COLLABORATION
Hi,
I'm Łukasz.
SEO and SEM experience in designing your website.
My name is Łukasz Zaborski. I have been working in SEO and SEM for over 17 years; I have worked with over 200 clients from Poland and Europe. Thanks to this, when designing the website, I also think about how the recipient finds the offer, compares services and decides to contact us.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your salonYOUR BUSINESS. YOUR INDUSTRY.
What's your
business?
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
Websites for car dealerships.
Questions before collaboration.
About price, vehicle data, catalog updates and integrations. Check how we prepare a website for your salon at zaborski-pro.com.
Are 3 salon website concepts free?
Yes. Three initial proposals for the appearance and layout are free of charge, with no advance payment, no contract and no obligation to continue collaboration. This is the stage of choosing a direction. Creating a working website and launching it is a later, paid stage after acceptance of the scope and price.
How much does a website for a car dealership cost?
We prepare a custom quote. What counts are pages, design, texts, vehicle catalog, editing method and integrations. We will agree on the number of offers introduced at the start. We discuss the domain, hosting, licenses and ongoing support separately.
How long does it take to create a website for a dealer?
We set the date after knowing the scope and availability of materials. A catalog with data import requires additional source checking and tests. The schedule takes into account the approval of the design and content by the salon, as well as any requirements of the importer.
What materials are needed for the living room side?
To start, a description of the salon, brands, clients and the purpose of the website is enough. You will need a logo, photos, location information and sample vehicle data. Also provide manufacturer guidelines and the name of the bidding system used if they are relevant to the project.
Can I add cars and change prices myself?
We will take this need into account when choosing the editing method. We will agree on card fields, photos, availability statuses and team permissions. Manual update or import from an established source is possible. The salon is responsible for the correctness and validity of the offers.
Is it possible to import offers from DMS, OTOMOTO or a file?
First, we will check the capabilities of your system and permissions to use the data. You need documentation or a sample file, field scope, and refresh rules. API access, licenses and external costs are determined before the quote. Not every service provides an appropriate integration method.
Can the site accept test drive requests?
We can schedule a form indicating the vehicle, showroom and preferred date. The advisor confirms availability. If you need to book available dates or receive notifications, we will check the calendar and service rules. Sending a request alone does not constitute confirmation of the reservation.
Can forms be linked to CRM and add financing?
These are options that require verification of the supplier and a separate quote. We will determine what data goes to CRM and who handles it. The financing description, partner link and calculator vary in scope. Financial terms and installment examples are approved by the salon or partner.
What if the salon has manufacturer guidelines?
Provide current materials and policies regarding logo, colors, images, content and site acceptance. We will base the project on these requirements. We will take into account any approval by the importer in the arrangements and schedule, without declaring compliance before checking.
Will I keep my domain, email and SEO during the rebuild?
After checking the configuration, we will determine the behavior of the domain and mail handling. We will review existing addresses and necessary redirects. SEO basics are part of the agreed scope, and permanent SEO is a separate service. Migration does not guarantee maintaining your position.
What do I pay for after launching the website?
There remain the costs of the domain, hosting and possible licenses and integration subscriptions. We arrange catalog updates, feature development, maintenance and promotion separately. Before execution, we discuss renewals and people responsible for maintaining the site.
Let's talk about the website of your car dealership.
Get 3 Free DesignsLET'S TALK
A new website for your living room.
Start with 3 concepts.
Describe what cars you sell and what the new showroom website will facilitate. We will prepare three free concepts that will help you choose your direction.
Provide the brands, locations and address of the current website. Specify whether you need a catalog, test drive inquiries or connection to the offer system. Just a description of the business and tools, without buyer data.
Łukasz ZaborskiYou'll work directly with me.