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Explore three design concepts before you commit to the website build.
The department, admission rules, preparation for the examination and the correct telephone number - this information should be easy to find. We design websites for hospitals that organize communication with patients and their relatives. Start with 3 free design and layout concepts before you order your website.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. KNOWING YOUR FACILITY.
I have been working in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. I use this experience when planning the website: how the recipient finds specific information, understands its content and proceeds to contact. Brands and numbers shown are for SEO/SEM projects.
We talk about departments, clinics, locations and rules of communication with patients. We determine which information is most often needed and who updates phones, documents and messages. We learn about the current service and systems used. These arrangements create a structure tailored to the facility, its patients and the editorial team.

6 CONCEPTS FOR HOSPITALS






ONE SITE. DIFFERENT NEEDS.
A multi-specialty hospital, a facility with a narrow profile and a network of several locations need a different information system. We plan the website around actual services, admission methods and people who will use the website.
The patient needs to find a ward, a clinic, admission rules and a telephone number without knowing the structure of the facility. We will also establish a place for institutional information, Public records portal and accessibility declaration, in accordance with the entity's obligations.
We'll clearly explain care options, diagnostics, your team, and appointment requirements. Insurance and self-pay information will reflect your actual services and policies, using content approved by the hospital.
We will link departments and clinics with the correct address, building and contact details. We will consider a search engine, filters and additional languages as options for a larger website. The scope depends on the scale of the institution and editorial resources.
FROM PATIENT NEEDS TO RIGHT INFORMATION
Example path: home page → clinic or branch → admission rules → appropriate contact. In addition to this route, we will plan information for the patient's relatives and institutional content. The menu is intended to help you find answers, even if there are a large number of pages.
Each entity may have a description of services, location, contact hours and admission policies. We will agree on a common layout of pages so that the patient knows where to look for the telephone number and organizational information. The data is approved by the facility.
Admission rules, documents to take, preparation for examinations, visits and patient rights will be given a clear place. We will implement the information provided by the hospital; medical instructions require approval by responsible persons.
We will assign telephone numbers to specific cases and units. We will show directions and entrances to several buildings. We will plan the transition to e-registration or the patient portal according to the capabilities of the system used.
The team, news, documents, recruitment and information for partners should not obscure the patient's journey. We will determine the scope of these sections and the method of entering Public records portal. Not every piece of information requires a separate menu level.
WHAT'S INCLUDED
We will agree on the design, pages, content migration and functions needed by your facility. The quote will also specify accessibility requirements and how to check them. You know what materials the hospital prepares and which elements require additional arrangements.
Hospital identification, photographs and clear shortcuts to important information create a coherent whole. Three free concepts will allow you to compare directions before ordering paid implementation.
We plan the structure, contrast, keyboard operation, descriptions of graphics and forms. We define WCAG criteria, documents, tests and a possible audit before implementation. The accessibility widget itself does not confirm website compliance.
We organize unit descriptions, admission rules and contact details. We agree on the number of pages and text editing in the quote. The medical and organizational content is approved by the hospital.
We plan titles, headings and links between services, units and locations. When rebuilding, we analyze old addresses and redirects. Further SEO is a separate scope.
We will choose a method for updating messages, telephones and documents. The link to e-registration, embedding the tool and integration with the hospital system vary in scope. We check the supplier's capabilities before quoting.
Before launch, we check the agreed views, links, patient paths and acceptance criteria. After acceptance, we provide the agreed accesses and discuss editing, maintenance and responsibility for keeping the information up to date.
THE RIGHT CONTACT. A CLEAR NEXT STEP.
Registration for a clinic, contact with a branch and an administrative question lead to different people. The website should explain these routes. We will agree them with the facility, instead of submitting all cases to one form.
At the clinic we will show the registration number and service hours, at the branch - the appropriate contact. The call button on your phone will make it easier to use the number. The data and description of the purpose of each contact are confirmed by the hospital.
The patient should know how to start registration, what documents to prepare and where to report on site. We will describe the benefit paths separately if the facility applies different admissions policies.
We can plan a link to an existing records system or patient portal. Embedding the tool and exchanging data requires checking the provider, permissions and scope of integration. The information website does not replace the medical system.
The form for organizational matters may receive a clear description of the recipient and purpose. It is not used to transmit test results or medical records. We discuss such processes separately with the IT team and people responsible for data.
HOSPITAL MATERIALS. SIMPLE LANGUAGE.
We collect information that the patient needs before arrival, and the editorial office needs to update the website efficiently. We help organize materials and section names. The scope of writing, transferring content and preparing documents is specified in the quote.
We need current branches, clinics, tests, addresses and telephone numbers. We will establish a common set of data for individuals and the person who will confirm it. We will separate organizational information from medical recommendations.
Rules for admission, visits, preparation for examinations and documents should have an owner and a review date. Editorial assistance does not replace substantive acceptance by the hospital. We do not produce health advice without approved sources.
Logos, photos of buildings, staff and role descriptions will be useful. We select materials intended for publication, with established rights of use. We do not need patient photos, test results or treatment documentation.
We will check the scope of files to be transferred and the need to adapt them. We will determine who changes messages, telephone numbers, hours and documents. We plan language versions and the educational section along with the method of their verification and maintenance.
SEE THE DESIGNS. THEN DECIDE.
View three initial look and layout concepts for your facility. You will compare the presentation of units, patient abbreviations and contact information. This stage is free of charge, without a contract or advance payment.
All you need is a description of the hospital, the address of the current service and the most important needs. You don't need to have a ready specification. Concepts will help you evaluate direction; We establish the detailed scope, requirements and performance conditions before the paid stage.
Free designs are concepts of appearance and layout. Creating a working website and publishing it is the next, paid stage - after accepting the scope and price.
WEBSITE - PRICE AND SCOPE
The price depends on the number of units and pages, design, material migration, editing, accessibility and integration requirements. After the conversation, you will receive a custom quote. These scenarios help define scope; they are not ready-made price packages.
For a facility with a smaller number of units that wants to organize basic information and contacts. We choose the number of pages to reflect the actual structure of the hospital.
For a hospital with many units and a larger amount of content. The quote takes into account information management, migration and collection requirements.
For a facility that needs a search engine, several locations, languages or connections to the tools used. We recognize each option before pricing.
We price construction and maintenance separately. We will establish materials, features, tests, deadlines and corrections. We will discuss hosting, domain, licenses and costs of external systems. Maintenance, further content and further development require separate arrangements. Your first 3 design concepts are free.
FOUR STAGES. AGREED SCOPE.
First, we establish the goal, content resources and decision makers. The schedule depends on the scale of the website, integration and time for acceptance of materials. We confirm the terms of the paid stage before it starts.
We talk about individuals, patients, problems of the current website and the work of the editorial office. We collect requirements, analyze resources for migration and define pages and needed functions.
You get three free directions for appearance and layout. You compare the presentation of information to the patient and provide comments. You decide whether you want to order the website build.
We confirm the price, schedule and acceptance criteria. We develop the selected project, implement approved content and agreed functions. We include IT and accessibility requirements in the scope before implementation.
We verify patient paths, contact details, mobile views and established accessibility and integration criteria. After approval, we launch the website, provide access and discuss further service.
MIGRATION, EDITING AND FOLLOW-UP CARE
A new branch, a change in telephone number or visiting rules require efficient updating. Before launch, we will determine who maintains the system, who is responsible for the content and how to outsource development. We will adjust further service to the facility's capabilities.
We will collect old addresses, documents and content that are worth keeping. We will arrange redirects, transfer of materials and how to switch the site. The domain, mail and entries to the systems used require configuration checks.
We will select the scope of editing for people publishing messages, telephones and documents. Backups, technical updates and post-launch assistance are specified in the care conditions. Accessibility also requires attention with new materials.
A logical structure of services, units and locations forms the basis of SEO. We agree on permanent SEO and new modules separately. Creating a website does not guarantee a position in Google or a certain number of contacts.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz had a great understanding of the nature of my company. The website is light, elegant and shows what is most important.

DIRECT COLLABORATION
SEO and SEM experience in designing your website.
My name is Łukasz Zaborski. I have been working in SEO and SEM for over 17 years; I have worked with over 200 clients from Poland and Europe. Thanks to this, when designing the website, I also think about how the recipient finds the offer, compares services and decides to contact us.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell me about your facilityYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
About cost, availability, materials and systems used. Check how we prepare the scope of a new service for your facility.
Yes. These are three initial proposals for the appearance and layout, without any fee, advance payment or contract. They do not oblige to ongoing work. Creating a working website and launching it is the next, paid stage after acceptance of the scope, price and conditions.
We prepare the quote individually. Units and pages, the amount of materials to be transferred, the method of editing, accessibility requirements and integrations are important. Before development, you will learn the cost of development and separately the costs of maintenance, license and ongoing support.
We set the date after knowing the scale of the service, materials and requirements. The schedule takes into account migration, agreed testing and acceptance of content by the facility. Integrations may require the involvement of the system provider. We do not give a date without recognizing the scope.
Before quoting, we'll agree on accessibility requirements, testing, content responsibilities, and any independent review. We'll consider the U.S. requirements relevant to your organization and plan for accessible navigation, forms, and documents. A template or accessibility widget alone does not establish compliance. U.S. Department of Justice guidance on web accessibility.
We will determine the method of entering the existing Public records portal and the possible scope of its reconstruction. The public service for patients and the Public records portal have different functions. We confirm publication obligations, content and editorial responsibility with the institution; we do not assume that a regular bookmark will replace its Public records portal.
We can schedule a link to the tool being used. Widget embedding and full integration require checking documentation, vendor capabilities and IT requirements. We determine the scope, licenses and responsibility for data separately. The information website is not a medical records system.
A list of units and services, telephone numbers, locations, admission rules, patient documents, logos and photographic materials intended for publication will be useful. We can start with the current site and the conversation. Do not send patient data, test results or medical records.
Yes, after determining the resources and scope of the migration. We will check the addresses, the validity of the materials and the need for redirection and adaptation of documents. We will discuss the domain, hosting, email and links to the systems you use. Transferring a large archive is a separate item in the scope.
If you need editing, we will include it in the solution selection. We will determine the areas available to editors, the method of handing over the service and the people who approve the content. You can also agree to help with the changes. We confirm the cost of care and the scope of response to reports separately.
The agreed scope can include page URLs, titles, headings, and internal links that help people find your services. Content reflects your actual coverage and credentials. We do not guarantee search rankings, new clients, or a particular outcome in any legal matter.
There remain the costs of the domain, hosting and possible licenses or subscriptions from providers. We arrange technical support, new content, audits and feature development separately. Before development, we discuss recurring costs and responsibility for updates.
Let's talk about your hospital's website.
Get 3 Free DesignsLET'S TALK
Write what facility you represent and what the new service will facilitate. We'll provide three free look and layout concepts to help you choose your direction.
Provide the address of the current site, the scale of the facility and the most important needs. Please specify whether you plan migration, editing, access to Public records portal or e-registration. An organizational description is enough - without patient data and medical records.

Łukasz ZaborskiYou'll work directly with me.