Integration. Service.
Explore three design concepts before you commit to the website build.
The maintenance manager, designer and buyer are looking for other specifics. We design websites for automation companies, which show the scope of work, technologies and application examples. The client knows what he can come forward with. Start with 3 free design concepts - choose your direction before ordering your site.

Explore three design concepts before you commit to the website build.
No deposit or signed contract is needed to see your design concepts.
Choose a direction or walk away. There is no obligation to continue.
SEO/SEM EXPERIENCE. TALK ABOUT YOUR COMPANY.
I have been working in SEO and SEM for over 17 years. I have worked with over 200 clients from Poland and Europe. I use this experience to plan the path from searching for a service to a sales conversation. Brands and numbers shown are for SEO/SEM projects; I learn about your company's technical competences during the interview.
We determine whether you deal with integration and programming, sell components, or implement automation in buildings. I ask about the audience, supported technologies, the scope of launches and service, and the projects you can show. These answers determine the structure of the page and the scope of information needed before the query.

6 EXAMPLES OF DIRECTIONS FOR AUTOMATION






YOUR INDUSTRY. YOUR CUSTOMERS.
Not every company in the automation industry needs a store. The integrator presents the scope of the project, the distributor - product parameters, and the BMS contractor - applications in the facility. We will select pages to suit your services and way of working.
PLC programming, HMI and SCADA visualization, robotization, cabinet prefabrication or machine modernization - we will only show the areas you deal with. The recipient will check whether you perform the entire project, part of it, commissioning or service.
The catalog may organize devices according to categories, parameters and applications. Product cards, documentation and selection inquiries help in conversations with the buyer. Store, partner pricing and stock synchronization require separate consideration.
For contractors controlling installations in buildings, we will show the types of facilities, the scope of integration and service after commissioning. We will explain to whom your services is addressed: investors, designers or managers. We will describe the actual scope of work.
FROM FIRST IMPRESSION TO INQUIRY
An example customer journey: home page → service or product → project and competences → conversation about the need. We will select the pages below to match what you offer. For narrower specialization, a simpler structure will suffice.
Controller programming, visualization systems, robotization, modernization or service may receive separate descriptions. Everyone will explain the task, responsibility and recipient. We will show the application industries when they result from your work.
The project description may include the problem, your scope of work, the technologies used and the result confirmed by the company. Photos or a video show how the solution works. Due to publication restrictions, we will prepare a description without client names and confidential details.
For the product offer, we will establish categories, parameters, catalog cards and files for download. We will assign materials to the appropriate devices. We will select search by symbol and filters depending on the scale of the catalog and the quality of available data.
We will divide the conversation about the new project, the inquiry about the component and the contact regarding the service. We will show you the correct department, hours and service area. We will describe availability and response rules in accordance with the offer, without the promise of 24-hour on-call service.
WHAT'S INCLUDED
We will agree on the appearance, pages, content and functions needed by your company. The scope will determine which materials you provide, what we prepare and what additional tools need to be checked before the quote.
The logo, photos of devices and the way of presenting competences create a coherent whole. Three free concepts will allow you to compare directions before you order paid website development.
The offer, product cards and contact information should also be convenient on the phone. We check the layout, menus, buttons and keyboard operation. Parameters and documentation require an equally clear order as service texts.
We help you connect the description of the application with the specific scope of work. Text editing and the number of pages are part of the quote. Your company approves parameters, technology names and project information.
We plan addresses, titles, headers and links between services and applications. We select phrases to match the actual offer. We discuss permanent SEO, content development and campaigns separately.
We will select the form, telephone number and access to documentation. We determine the catalog, additional languages or connection to CRM according to your needs. Integration with ERP, PIM or B2B platform requires a separate scope and cost analysis.
Before starting, we check the data, links, files and the path to the query. After approval, we provide the agreed accesses and discuss editing. Maintenance and development of the website have separately agreed terms.
CONTACT TAILORED TO THE WAY OF WORK
The inquiry about line modernization, device selection and service request have a different purpose. We will plan to distinguish them on the website so that the customer knows what information to provide and what happens after contact.
The short form may ask about the purpose, type of machine or installation, location and planned scope. We will select the fields for the first conversation. The client later provides detailed drawings and documentation through an agreed channel.
The symbol of the device, the number of pieces needed and the application help the salesperson to answer. The form can be linked to the product card. We will price the inquiry basket, catalog import and online availability as additional functions.
We will show you the correct number or address and service hours. If you use a ticketing system, we will check whether you can switch to it. The website will explain the rules for reporting; response time results from your arrangements with the client.
We will clarify whether the inquiry is followed by a technical interview, site visit or scope preparation. We will check integration with CRM or calendar before the quote. The offer page is not intended to control the machine or provide access to the installation.
CUSTOMER LANGUAGE. SPECIFICATIONS ABOUT YOUR COMPANY.
The engineer wants to know the technologies and the limits of the scope, and the person deciding on the purchase - the application and the way of collaboration. We help organize both levels of information. The scope of editing is determined in the quote; technical data approved by your team.
We collect a list of services, supported environments and installation types. We explain the names PLC, HMI, SCADA or BMS by their role in the offer. We show you which steps you perform and what materials are needed for the quote.
Photos, videos and descriptions of the work performed will be useful. Together we will select the materials approved for publication. Numerical results require confirmation and context; the photograph of the device itself does not prove authorship of the entire implementation.
We will determine the source of product cards, units, document versions and file assignments. The documentation is intended to help you choose a device. We do not publish random specifications or compatibility information without company approval.
Additional language versions, knowledge base and application descriptions are options. We will determine who checks the terminology and updates the materials. Regular publications make sense when the team can provide service information.
SEE THE DESIGNS. THEN DECIDE.
Compare three concepts for the appearance and layout of an automation company website. You will see different ways to present services, applications and routes to inquiry. This stage is free of charge, without a contract or advance payment.
Describe your specialization, clients and the purpose of the new website. You can provide your current website and examples of the material you want to show. You don't need a complete brief. Concepts will help you choose a direction before paid website development.
Free designs are concepts of appearance and layout. Creating a working website and publishing it is the next, paid stage - after accepting the scope and price.
WEBSITE - PRICE AND SCOPE
The cost depends on the number of pages, content, design, scale of the catalog, documentation and functions. After the conversation, you will receive a custom quote. The scenarios below show the differences in scope; they are not ready-made price packages.
For a company with narrow specialization. One page can show the scope of work, technologies, selected examples and contact regarding the project.
For a company with several areas of activity. Separate pages present services, applications, competences and the course of collaboration.
For a company with a product offer or customers in several markets. The scope includes agreed product sheets, documentation, languages or tool connections.
The website build and ongoing maintenance are priced separately. The quote will specify pages, content, functions, deadline and corrections. We will discuss domain, hosting, renewals and tool licenses separately. We define care, substantive updates, new pages and promotion as additional scope. Your first 3 design concepts are free.
FOUR STAGES. CLEAR ARRANGEMENTS.
First, we get to know the offer and plan the structure. The deadline depends on the scale of the website, availability of materials and your acceptance. We confirm the price, schedule and scope of corrections before the paid stage.
We talk about services, products, recipients and how to handle inquiries. We are checking the current website and materials. We determine the necessary pages, documentation and functions.
We show three free directions for appearance and layout. You compare the ways of presenting competences and offers and provide comments. You decide whether you want to order execution.
We confirm the scope, price, deadline and amendments. We develop the selected project, implement the texts and agreed functions. Your team approves technical information and materials for publication.
We verify mobile views, links, files and the path to the query. After approval, we launch the website and provide the agreed access credentials. We discuss how to edit, restore and continue handling.
VISIBILITY, MAINTENANCE AND NEXT STEPS
Expansion of the offer, new technologies and subsequent projects may require changes to the website. We will plan the method of updating and space for new pages. We agree on development, maintenance and promotion as separate areas.
Clear pages and descriptions of the problems you solve form the basis for further promotion. We can discuss SEO and Google Ads separately. Launching a website does not guarantee position, traffic or number of inquiries.
We will check existing addresses, content, files and necessary redirects. We will determine the behavior of the domain, email and access to the tools used. Importing products requires data assessment and a separately defined scope.
We will agree who updates services, projects and documentation. You can choose to edit it yourself or outsource changes. We will discuss the costs of maintenance, hosting, renewals and licenses before implementation.
REVIEWS
Feedback on the ideas, communication, and details that make a difference.
Łukasz had a great understanding of the nature of my company. The website is light, elegant and shows what is most important.

DIRECT COLLABORATION
SEO and SEM experience in designing your website.
My name is Łukasz Zaborski. I have been working in SEO and SEM for over 17 years; I have worked with over 200 clients from Poland and Europe. Thanks to this, when designing the website, I also think about how the recipient finds the offer, compares services and decides to contact us.
At zaborski-pro.com, you work directly with me. I'm based in Poland and work remotely with U.S. businesses. Tell me about your services, current website, and goals. We'll agree on a scope that fits your business and coordinate communication around your time zone.
Tell Me About Your BusinessYOUR BUSINESS. YOUR INDUSTRY.
Choose your industry. Explore website ideas, features, and answers to common questions.
QUESTIONS BEFORE YOU START
About price, materials, catalog and integrations. Check how we prepare websites for engineering companies, suppliers and automation contractors.
Yes. You receive three initial proposals for the appearance and layout without any fee, advance payment or contract. All you need is a description of the company and expectations. The concepts do not oblige ongoing work. Creating a working website and launching it is a later, paid stage after acceptance of the scope and price.
We prepare the quote individually. We take into account the design, pages, texts, documentation, catalog and agreed functions. Before the paid stage, you will learn the scope and separate costs of the domain, hosting, license and possible care.
We set the date after knowing the scope and availability of materials. A website with a catalog or integrations requires a different schedule than a specialist website. We also take into account the time for your team to approve the design, texts and technical data.
To start with, all you need is your specialization, services or products, audience, scope and address of your current website. Later, logos, photos, project descriptions and documentation intended for publication will be useful. Do not send passwords, program codes or confidential installation diagrams - we need information about the offer for the concept.
We can prepare an anonymous description of the problem, your scope and the solutions used. We will show customer names, photos, numbers and technical details only to the extent permitted for publication. Failure to agree on the client's name does not require the abandonment of the entire description of competences.
If you sell projects and services priced after a conversation, a clear offer and an inquiry are often enough. We can plan a catalog with documentation for the distributor. The store, partner accounts, individual prices and warehouse synchronization are separate functions that require analysis.
Yes, after determining the number of products, categories, parameters and data source. We will assign catalog cards, instructions and other files to the appropriate positions. Filters, search engine, query basket and data import have additional scope depending on your needs.
We will check the capabilities of the tool used and the purpose of the connection. A link to the existing system, forwarding the query to CRM and data synchronization with ERP are different scopes of work. Integrations, supplier requirements and fees are determined before the quote.
We agree on additional language versions according to the markets in which you operate. The quote will take into account the number of pages, the preparation of translations and the method of updating them. The terminology and parameters in each version are approved by your company.
If you plan to update it yourself, we will select the editing method and scope of access. You can also order individual shifts or arrange care. Before the start, we will explain who is responsible for keeping the parameters, documentation and texts up to date.
Scope may include structure, titles, headings and linking. During the reconstruction, we will check old addresses, content, documentation and necessary redirects. We plan the behavior of the domain and email after knowing the configuration. Permanent SEO and campaigns are separate services, with no guarantee of results.
Let's talk about your automation company's website.
Get 3 Free DesignsLET'S TALK
Describe what your company does and who it helps. We will prepare three free website concepts that will help you choose how to present your services.
Provide the specialization, audience and address of the current website. Specify whether you need descriptions of services, projects, catalog or additional languages. All you need is a description of the offer - without confidential technical documentation or access to the installation.

Łukasz ZaborskiYou'll work directly with me.